Amazon Q Apps was announced in preview Tuesday morning. (Amazon Image)

Amazon says it will give non-developers the ability to create apps using natural language as part of a new feature for Amazon Q, the AI assistant unveiled by Amazon Web Services last fall.

Amazon Q Apps “allows employees to easily and quickly create generative AI-powered apps based on their company data, without requiring any prior coding experience,” Amazon said in a news release Tuesday morning.

The company is introducing Q Apps as a preview as it made Amazon Q generally available as an assistant for software development, cloud optimization, and business intelligence. Amazon is charging $20/user per month for Amazon Q Business, and $19/user per month for Amazon Q Developer.

Amazon is competing against rivals including Microsoft, OpenAI, Google, and others to introduce new artificial intelligence capabilities for businesses and software developers.

The announcement is part of a recent trend of the company announcing new AI features just prior to its quarterly earnings report. The company unveiled a new AI shopping assistant, Rufus, before its fourth-quarter earnings release in February. The company is slated to announce earnings for the March quarter Tuesday afternoon.

Editor’s note: Pricing for Amazon Q corrected since original post.

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