Taylor Brugh, Microsoft sustainability markets partnerships & ops lead, at Tuesday’s CoMotion Labs Climate Tech Incubator Demo Day, where the data center-focused program was announced. (CoMotion Photo)

As public concern grows about the environmental impact of AI data centers, the University of Washington is launching a startup incubator to support climate tech innovations addressing those challenges.

UW CoMotion Labs is partnering with Microsoft and the investment network E8 to create a four-month program targeting technologies in areas including backup energy storage, grid improvements, efficient data center cooling, electronics waste reduction and low-carbon building materials.

“This is a really important initiative,” said Karin Kidder, executive director of E8. “The other really great part about this is it’s elevating the Pacific Northwest. There’s so much good work happening here.”

CoMotion has previously run two climate tech incubator cohorts, the second of which wrapped up Tuesday with a public demo event. The new effort is the first to focus on a specific industry within the climate space. Organizers are seeking early-stage applicants with technologies ready to commercialize, deploy as pilot projects or scale.

“Meeting growing demand for digital infrastructure requires continued innovation across energy, water, materials, and cooling,” said Brandon Middaugh, Microsoft’s general manager for sustainable markets, in a statement.

E8, which has invested $77 million in climate startups over two decades, will provide an investor-in-residence to advise founders and a representative on the startup selection committee. Microsoft will share technical and industry expertise and other support. Both organizations are providing funding for the effort, but the UW did not say how much.

In addition, the climate tech investment group Elemental Impact previously launched a Data Center Innovation Initiative to similarly address these challenges and will offer advisory support for the Seattle-based program.

The kickoff for the CoMotion Labs initiative coincides with a poll released Wednesday finding that 53% of Americans are “extremely or very concerned” about the environmental impacts of AI, up from 41% a year ago.

The survey, from the Associated Press-NORC Center for Public Affairs Research and the Energy Policy Institute at the University of Chicago, found that 80% of adults are concerned about data center effects on electric bills, power outages or water supply. The computing facilities are a central issue in the upcoming elections.

When it comes to technologies to lessen the burden of data centers, “these solutions are needed today,” Kidder said. “So I’m hopeful that while some of these solutions may be a couple years out, some may be relevant for today.”

Sarah O’Sell, manager of CoMotion Labs’ climate tech incubators, said one strategy will be connecting startups with partners and customers to speed deployment of new technologies.

“We recognize that climate solutions aren’t necessarily always looking for venture investment,” she said. “They might be looking for a strategic partner or customers or grant funding. There’s all kinds of ways to scale these businesses.”

The 2027 Data Center Innovation Cohort will be based at the Seattle Climate Innovation Hub downtown.

An information session is set for Oct. 15, and applications are due Nov. 15. The cohort begins in February.

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