Editor’s note: This story has been updated with details from the Sounders’ event announcing Zulily as its new jersey sponsor. [Follow up: From Microsoft to Zulily: Why the Sounders teamed up… Read More
The University of Washington is adding another sport to its competitive landscape in Seattle with the addition of the new Esports Arena & Gaming Lounge in the school’s Husky Union… Read More
Nike is disrupting shoelaces. The Beaverton, Ore.-based shoe giant unveiled its latest technological innovation on Tuesday, showing off the new Nike Adapt BB basketball shoes that use a power-lacing system… Read More
After two hours of pickup basketball the previous evening, I woke up on Friday morning last week feeling pretty sore. It was the perfect segue into my next story assignment:… Read More
Just in time for the NFL Playoffs, which kick off this weekend, casual football fans can learn the difference between a tight end and a wide receiver, or what the… Read More
In this episode of TLDR, we’re taking a look back at some of our favorite and most fun GeekWire moments of 2018. It was a big year for our reporters… Read More
When your team has the longest post-season drought in all of American professional sports, there is little news — short of getting into the playoffs — that will sound like… Read More
Mariners fans, meet magenta. Seattle’s pro baseball stadium will be named T-Mobile Park for the next 25 years after a new deal between the Mariners and the Bellevue, Wash.-based wireless… Read More
Amazon bolstered its growing library of live sports programming with the addition of NBA League Pass to Prime Video Channels. The NBA’s live streaming product is now available on Amazon’s… Read More
Fast-growing high-tech sports entertainment company Topgolf has its eyes on the Seattle area with a new proposal to build a driving range facility on a nearly 14-acre parcel of land… Read More
The Kansas City Chiefs and Los Angeles Chargers will show off their brand of “multiplayer entertainment” in a “Thursday Night Football” clash tonight. And one of the most popular gamers… Read More
Update: Wednesday, 8:30 p.m. PT: What does the guy making viral videos about the Seattle Seahawks’ recent success think about his own success in attracting followers and a good deal… Read More
One way to get an tour of Johnson Space Center’s high-security Lunar Sample Laboratory Facility is to question whether people landed on the moon at all. At least that strategy… Read More
Russell Wilson may have inadvertently invented the geekiest touchdown celebration of the NFL season. The Seattle Seahawks quarterback was on the sidelines reviewing past plays on a Microsoft Surface tablet… Read More
Professional hockey is coming back to the Emerald City. The NHL Board of Directors on Tuesday awarded an expansion franchise to Seattle, where the league’s 32nd team will play games… Read More
Amazon’s investment in the sports world continued at the company’s signature cloud technology conference this week, but not in the way you’d expect. Amazon Web Services chief and big sports… Read More
The Safeco Field signage came down from Seattle’s baseball stadium a week ago, and according to a new report, the T-Mobile name will be up in time for the 2019… Read More
Lorena Martin, the first Director of High Performance with the Seattle Mariners, is out after just one season with the Major League Baseball team, and she’s not leaving on friendly… Read More
Paul Allen saved the Seattle Seahawks when he acquired the team in 1996 and kept the NFL franchise from relocating to Southern California. With the passing of the Microsoft co-founder,… Read More
What’s it like helping build and “future-proof” the most technologically-advanced sports and entertainment arena in the world? At the 2018 GeekWire Summit, attendees got a behind-the-scenes look at the working… Read More
Shorter lines at the stadium and buying beer without a wallet — it’s now possible for Seattle sports fans who are willing to hand over a few fingerprints. CLEAR, the New… Read More
In the first Seahawks home game since Paul Allen passed away, the NFL franchise honored its late owner with a tribute video and special 12th Man flag raising before Sunday’s… Read More
Renton, Wash. means a lot to Doug Baldwin. It’s a place that welcomed the wide receiver as his NFL journey began in Seattle seven years ago, and it’s the city… Read More
One year after attempting to take on social media giants with its own content platform focused on celebrities, TraceMe is pivoting. The Seattle-based company, co-founded by Seahawks quarterback Russell Wilson,… Read More
Vicis is adding another big name to its investor list as the company opens up sales of its high-tech football helmet to all youth football players. Green Bay Packers quarterback… Read More
SANTA CLARA, CALIF. — Technology isn’t just improving athletic performance or changing the way we watch sports. It’s also being used as a real-time analytics tool that is helping front… Read More
LOS ANGELES — Augmented reality on sports broadcasts isn’t new. In fact, there’s a gold standard: the first-down line for football games, invented two decades ago. Imagine the chaos and confusion… Read More
In the wake of Paul Allen’s death last week, it’s too early to know much about the fate of the billionaire’s many varied holdings. And when it comes to the… Read More
Paul Allen had many passions, ranging from technology to philanthropy to rock ‘n’ roll. But basketball and his beloved Trail Blazers were undoubtedly high on the list. “Nobody loved that… Read More
Thanks to ReachNow, this show was shot on location at the University of Washington’s Paul G. Allen School of Computer Science and Engineering. Today’s featured stories Future of sports viewing?… Read More